It’s been a pleasure working with Foot Science International’s new branding, created by DNA (based in Wellington) over the past few months. I must admit, I do miss the little animated feet gif on their email footers (and the resulting giggle it induced) but the new look is far more polished and it’s great to work with NZ made font Karbon, by Wellington based typographer Kris Sowersby. While DNA have developed the brand structure and top level strategies there’s still plenty of room for creative scope at our end, working with what they have already designed and resolving how best to apply that to new collateral.
Formthotics™ Medical Product Catalogue
Formthotics™ Sport and Ski/Snowboard Brochures
I can also personally attest to the benefits of Formthotics™. I started running for the first time for years EVER a few months ago, and experienced alternating hip and knee pain. Not a great start to a new hobby, but after investing in a good quality pair of running shoes custom fitted with a pair of Sport Formthotics™ I’m now relatively comfortable (at least as comfortable as one can be whilst running – no pain, no gain), and now proudly wield my pedometer and regularly clock around the 4.9km mark in 26mins! Puffed Chuffed!