There’s something really nice about designing a company’s branding from the logo up, watching its identity grow as the elements get applied to a variety of different media, which is precisely the case with Ali’s Cupcake Bouquets.

Ali’s is rapidly becoming somewhat of a institution in Christchurch, and we’re proud as punch to be involved. With an edible colour palette of chocolately browns and mouth watering caramels, Ali’s breaks away from the cliché pink colour scheme normally associated with cupcakes, and also reflects Ali’s presonality to a tee.

If you’re over at the Palms shopping mall during the lead up to Christmas stop by and say hi to Ali and the girls, you’ll find them in front of kmart. You can also become a fan of Ali’s on facebook or check out alis.co.nz. We’re really looking forward to helping Ali grow her brand further in the new year!

Gift certificate

Business card, with loyalty scheme on reverse

We had to giggle when we saw these creations of Ali’s, especially the army men cupcakes, as there used to be a number of these little guys that floated around the old New Regent Street BOD office, which seemed to have a habit of finding their way into all the pot plants!