Client: Jo Osborne, infant massage instructor
Brief: In addition to the physical health benefits of infant massage, it also promotes bonding between parent and child, relaxation, and parental self-esteem. Jo’s card needed to look professional and confident, but also evoke a sense of calm and serenity – qualities to appeal to any new parent!
We chose an image that clearly illustrates a strong bond between a mother and baby. By using warm soft greys and an elegant handwritten script for Jo’s name, we created a warm, personal effect and paired it with a clean white background and a simple, modern sans serif font to communicate Jo’s professional nature.